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Leveraging Your Links: How to do more business off- and online, by Allan Dalton
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Leveraging Your Links – How to Do More Business Off- and Online is a compelling and sophisticated, yet practical, treatment of social media for real estate professionals and any businesspeople who want to connect with clients and consumers online. Author Allan Dalton’s in-depth analysis on the timely and highly relevant topics of social media and social networking represent an extremely comprehensive treatment of the subject. Leveraging Your Links includes:
- The statistical results and analysis of the RISMedia 2010 Dalton/Hundley Social Media Census
- In-depth interviews with more than 10 Social Media Mentors - real estate professionals who share their strategies for succeeding with social media
- A detailed look at groundbreaking trends in mobile technology and how this will impact social media
- A primer on how professionals can implement and maximize video in their social media strategies
- Analytical insights and hands-on strategies for using content as the central point of social media strategies so that real estate professionals can become thought leaders in their communities
- Sales Rank: #1663500 in eBooks
- Published on: 2010-10-01
- Released on: 2010-10-01
- Format: Kindle eBook
Most helpful customer reviews
6 of 6 people found the following review helpful.
Allan Dalton is Always Super!
By Mike
Allan has always been ahead of the curve. He was instrumental in bringing Realtor.com to the attention of both realtors and the public. Prior to that he developed a major real estate corporation.
Realtors have a need for specific examples of techniques to use social media to leverage their businesses, and Allan provides it. He brings his amazing training skill to this book in a way that is both motivational and educational.
Great book! We are waiting for the next one, Allan!
Drs. Mike & Teri Gamble
0 of 0 people found the following review helpful.
This book is basicly an ad for this guys web service.
By Scott Robinson
More than the first half of the book is interviews of agents. They almost all sound the same!? Good filler?
But where the author really convinces me he has no experience selling Real Estate (Yes, I read your bio.) is when he states only weak agents are held back by the market conditions and or comps. He states a good agents marketing should set the price not the comps.
In the last thirty some years I have sold many houses to buyers that the appraiser came along and cut the price. I have also sold many of my listings and occasionally the appraiser made us lower our price. I work in an area of non conforming houses, hills and flats. Estate homes by much cheaper standard homes. It's very hard to comp this area, even if you know it like I do. I often fight the appraiser's to get a higher value. But I have to use comparable listings, not marketing.
I bought your book because I missed your class at the local board. I will be keeping my eye out for the next one because I am really hoping to hear the logic behind your fantasy.
See you soon.
0 of 0 people found the following review helpful.
this book is superior than any other textbook that my university has recommended
By Joseph S.
Without question, the most comprehensive look at how successful Realtors are using and misusing social media. Written at a graduate-degree level, which is what I am now as a graduate student in marketing, this book is superior than any other textbook that my university has recommended. Amazing level of research and collaboration.
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